SkinOut beauty is an esthetician business based in the United State that provides both face and body esthetician services such as; chemical peels, laser, facials.
Design Steps
- Research and discovery: It began with thoroughly researching the client’s industry, target audience, competitors, and market trends. Gain a deep understanding of the client’s goals, values, and unique selling points. Collect visual inspiration and gather relevant materials provided by the client.
- Define the brand strategy: We Work closely with the client to establish the brand’s positioning, personality, and key messages. Identify the brand’s mission, vision, and values. Develop a brand strategy document that outlines these elements to serve as a foundation for the design process.
- Create a mood board: Compile a visual mood board that captures the desired look and feel of the brand. Include colors, typography, imagery, patterns, and other visual elements that align with the brand’s personality and target audience. Seek feedback from the client and refine the mood board as needed.
- Design the logo: We did the logo design process by sketching out multiple concepts on paper. Explore various styles, symbols, and typography options that reflect the brand’s identity. Refine the strongest concepts digitally, considering factors such as scalability, simplicity, and versatility. Then Presented the logo options to the client and collaborate on selecting the final design.
- Develop the visual identity: After the logo was approved, we extend the design to create a comprehensive visual identity system. Define color palettes, typography choices, iconography, and additional graphic elements that will be consistently used across various brand touchpoints. Ensure consistency and cohesiveness throughout the visual identity system.
- Design supporting collateral: Created a range of collateral materials that will reinforce the brand’s identity. That include business cards, letterheads, envelopes, social media graphics, email templates, and other promotional materials. Maintain visual consistency across all collateral while adapting the design for different formats.
- Apply the brand identity to a mockup: Showcase the brand identity design in context by applying it to a mockup. Create a visual representation of how the logo and supporting collateral would look in real-world scenarios, such as signage, product packaging, or a website layout. This helps clients and potential employers envision the brand’s application.